The British Pakistan Foundation (BPF) condemns in the strongest possible terms the racist slur directed at Prime Minister Rishi Sunak by a member of the Reform Party’s campaign team.

The incident, captured on video and widely circulated, involved a Reform Party campaigner using a derogatory term to describe Prime Minister Sunak. Such language is not only deeply offensive but also completely unacceptable in any context. Racism and discrimination, in all their forms, have no place in our society.

We express our solidarity with Prime Minister Rishi Sunak and all individuals who face such racial discrimination. No one should ever be subjected to demeaning and hurtful remarks, and it is imperative that we all stand together to denounce these actions unequivocally. Furthermore, BPF does not appreciate the use of a term that is considered extremely racist by the British Pakistani community. It is essential for our leaders and their party members to model respectful and inclusive behaviour, setting a standard for the rest of society.

We acknowledge and appreciate that the leadership of the Reform Party, including Nigel Farage, has condemned these and other similar remarks. In addition, the Reform Party has withdrawn support for at least three parliamentary candidates for using such language and expressing similar views, demonstrating their commitment to addressing such unacceptable behaviour within their ranks. BPF also condemns the use of anti-Semitic and homophobic language, as all forms of bigotry and discrimination are equally intolerable. It is essential to stand against any rhetoric that marginalises individuals based on their race, religion, or sexual orientation.

BPF is steadfast in its commitment to promoting multiculturalism, tolerance, and respect. We believe in fostering an inclusive society where every individual is valued and treated with dignity. Our work aims to build bridges between communities, encouraging understanding and unity. Therefore, such behaviour, in any capacity, is intolerable.

We call on all public figures and citizens alike to join us in rejecting racism and championing the values of equality and respect. Together, we can create a more harmonious and just society for everyone.